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Motion Graphics: Principles and Practices from the Ground Up (Required Reading Range) By Ian Crook, Peter Beare
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- Sales Rank: #398609 in Books
- Published on: 2016-02-11
- Released on: 2016-02-11
- Original language: English
- Number of items: 1
- Dimensions: 9.08" h x .53" w x 8.05" l, 1.00 pounds
- Binding: Paperback
- 200 pages
Review
Motion Graphics provides an informative breakdown of the key concepts in this field, while also delivering technical advice and vivid color visuals to assist students in understanding this medium and the many ways it can be used to visually communicate rich and complex ideas. -- Julia DeArriba-Montgomery, Florida State College of Jacksonville, US Motion Graphics delivers an accessible range of reference materials and projects. I would particularly recommend this text to foundational level HE students who might be unfamiliar with moving image based workflows. The book is clear and concise in its definitions of the most relevant terminology. A particular highlight must be with quality of examples referenced from various professional practice based creative agencies, along with short but insightful interviews covering each agencies individual approach to the design process. Stephen Hibbert, University of Huddersfield, UK
About the Author
Ian Crook is a senior lecturer on the Media Technology BSc (Hons) programmes at the University of Central Lancashire, UK.
Peter Beare is course leader for BSc (Hons) Media Production & Technology at the University of Central Lancashire, UK. He is the co-author of User Experience Design (Bloomsbury 2014).
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